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LinkedOut

Isn’t it marvelous and wonderful that we live in a world of technology where you can wake up in the morning and find that, without permission, your charming mug has been advertising, say, a dating site for lawyers with herpes, all over the hottest business site in the world?

Golly jeepers, what could be better?

How about: not even getting paid for it?

Welcome to LinkedIn’s new Social Advertising program. Congratulations: you’re not just a personal brand; you’re a model!

If you’re having flashbacks to Facebook, congratulations, the anorexia hasn’t gotten to your brain yet. Yes, they pulled this two years ago, so you should know the drill by now; if not, here it is, straight to you from Steve Woodruff at BrandImpact:

1. Click on your name on your LinkedIn homepage (upper right corner). On the drop-down menu, select “Settings”.

2. From the “Settings” page, select “Account*”.

3. In the column next to “Account”, click “Manage Social Advertising” .

4. De-select the box next to “LinkedIn may use my name, photo in social advertising” .

And, with quite impressive rapidity, LinkedIn has dialed back on some of the other “social sharing/advertising” options they just dialed you in on:

what we’ve learned now, is that, even though our members are happy to have their actions, such as recommendations, be viewable by their network as a public action, some of those same members may not be comfortable with the use of their names and photos associated with those actions used in ads served to their network.

So, we will be changing how these types of social ads look, from this:

Linked In Social Ad Before

Linked In Social Ad Before

To this:

Linked In Social Ad After

Linked In Social Ad After

Well, there go your dreams of hanging backstage with Marc and Kate.



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